Consolepark Cloud Favoring Digital Marketing!

Published on 12 Aug 2013 | by Mike Shermon

Cloud Computing has come a long way since its inception as there is a pervasive adoption of Cloud Hosting and Computing on a global level. It has now entered the stage where its extensive benefits and importance from business perspectives has been started getting realized. With its widespread integration, the companies have started exploring how the technology can benefit them more. One such advantage of adopting the technology is that of marketing.

It is a well-known fact that marketing is the most important aspect of the any business as it greatly contributes in reaching out to customers. All the marketing activities are done to engage the audience and bring more business. The clouds have drastically affected digital marketing and offer more venues to marketers for reaching out potential market segments and simultaneously providing an opportunity to the individual users to become potential customers. Earlier, the individual users were not accessible by the digital marketers, but now, with the clouds it is possible to reach out each and every user through the web-based applications.


Apart from the accessibility factor, there are various other reasons why the marketers are switching to clouds. One of these is the multi-device support that they get with it. This means that earlier for data storage, they needed a lot of space on hard drives and other storage devices, but, as per the forecasts, in the coming three years, almost one-third of the digital data will be stored in the cloud. So, it would rescue them from the increased costs of maintain data. Other benefits include data security and cost effectiveness. It is for these reasons that most of the companies have been pushing their marketers to move to clouds and broaden their field of action. We have been offering such services and the clients across the globe have been increasingly demanding for cloud services for exploring what more they can achieve to increase their profitability and productivity.

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